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de Savary International – Global Privacy Policy
Last updated: 17 June 2026
1) Who we are and scope
This Privacy Policy explains how de Savary International FZCO and, where applicable, our related group companies including de Savary London Limited (“we”, “us”, “our”) collect, use, disclose and protect your personal data when you visit, browse or shop on our websites, including www.desavarylondon.com, our regional websites, related microsites, and our official social media storefronts that link to this policy, collectively referred to as the “Site”.
Controller: de Savary International FZCO, registered in the United Arab Emirates under licence number 66260, with its registered address at Building A1, IFZA Business Park, Dubai, United Arab Emirates.
Contact: info@desavarylondon.com
Where required, de Savary London Limited may act as our UK contact for data protection matters. Our UK contact details are:
UK contact: Data Protection Manager, de Savary London Limited, 21 Heathman’s Road, London, SW6 4TJ, United Kingdom.
Email: info@desavarylondon.com
This Site is not intended for children. If you are under 18, please do not use the Site or provide personal data without the consent of a parent or guardian.
2) The laws that apply
We process your personal data in accordance with applicable data protection and privacy laws, which may include:
Where we offer goods or services to individuals in the UK, we process UK customer personal data in accordance with UK data protection law where applicable.
Where we process personal data in connection with our UAE operations, we process that data in accordance with UAE data protection law where applicable.
3) What data we collect
We may collect and process the following categories of personal data:
Identity and contact details
Name, title, billing address, shipping address, email address, phone number, account details and customer identifiers.
Order and payment details
Items purchased, order history, prices, transaction details, delivery details, return details and payment method information. Payment card details are handled by PCI-compliant payment providers. We do not store your full card number.
Technical and usage data
IP address, device type, browser type, operating system, login data, session IDs, referral source, browsing activity, clickstream data, cookie IDs, pixel IDs and similar online identifiers.
Profile and marketing data
Your preferences, wish lists, reviews, survey responses, marketing consents, communication preferences and opt-out status.
Social media and user-generated content
Your social media handle, public profile information and content you choose to tag us in, submit to us or share with us.
Customer care data
Messages, enquiries, complaints, call notes, email correspondence, live chat records and other communications with us.
We may also create aggregated or anonymised data for analytics, reporting and business planning. Aggregated or anonymised data does not identify you and is not treated as personal data.
4) How we collect your data
Directly from you
For example, when you place an order, create an account, subscribe to emails, complete a form, contact customer care, enter a promotion or make a return.
Automatically from your use of the Site
For example, through cookies, pixels, tags, server logs and similar technologies when you browse or interact with the Site.
From service partners and platforms
For example, payment providers, delivery partners, analytics providers, advertising platforms, ecommerce platforms, customer service tools and fraud-prevention providers.
From social media platforms
For example, when you interact with our social media pages, storefronts, adverts or content.
5) Why we use your data and our lawful bases
We only use your personal data where we have a lawful basis to do so. Depending on your location and the applicable law, our lawful bases may include contract, consent, legitimate interests, legal obligation, public interest, or another permitted basis under applicable law.
| Purpose | Examples of data used | Lawful basis |
|---|---|---|
| Processing orders | Name, contact details, order details, payment and delivery details | Contract |
| Delivery and returns | Name, address, order details, return details, delivery communications | Contract / legitimate interests |
| Customer service | Contact details, order history, messages and complaints | Contract / legitimate interests |
| Account management | Login details, contact details, order history and preferences | Contract / legitimate interests |
| Fraud prevention and site security | Order details, transaction data, IP address, device data and technical logs | Legitimate interests / legal obligation |
| Website operation and troubleshooting | Technical data, usage data, error logs and session data | Legitimate interests |
| Marketing emails and SMS | Email address, phone number, marketing preferences and purchase history | Consent or soft opt-in where permitted |
| Personalised advertising and retargeting | Cookie IDs, pixel IDs, browsing behaviour and engagement data | Consent where required / legitimate interests where permitted |
| Analytics and business reporting | Usage data, order data and aggregated customer behaviour | Legitimate interests / consent where required |
| Legal, tax and accounting | Order data, invoices, payment records and correspondence | Legal obligation |
| Reviews, social content and UGC | Name, handle, submitted content and images where provided | Consent / legitimate interests |
Where we rely on legitimate interests, we only do so where we believe our interests are not overridden by your rights and freedoms.
Where we rely on consent, you can withdraw consent at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.
6) Cookies and similar technologies
We use cookies, pixels, tags, SDKs and similar technologies to operate the Site, understand how it is used, improve performance, personalise your experience, support advertising, measure campaign performance and provide relevant communications.
These technologies may be used by us and by selected third parties, including ecommerce, analytics, advertising, affiliate, customer service and marketing platforms.
We use the following broad categories:
Strictly necessary technologies
Required for the Site to function, including checkout, security, fraud prevention, account login and basket functionality.
Performance and analytics technologies
Used to understand how visitors use the Site and to improve our website, products, campaigns and customer experience.
Functional technologies
Used to remember your preferences and improve site functionality.
Advertising and marketing technologies
Used to personalise advertising, measure campaign performance, retarget visitors, track affiliate activity and support marketing communications.
Where required by law, we only use non-essential cookies, pixels and similar technologies with your consent. You can manage your preferences through our cookie banner or cookie settings tool, and you can also adjust your browser or device settings.
Some Site features may not work properly if certain cookies are disabled.
Please see our Cookie Policy for more information on cookie categories, retention periods and vendors.
7) Marketing communications
We may send you marketing communications by email, SMS or other electronic means where you have consented, where you have purchased from us and have not opted out, or where otherwise permitted by applicable law.
You can opt out at any time by:
We may still send you service messages that are not marketing, such as order confirmations, delivery updates, return updates, account notices or important policy updates.
For UAE promotional SMS or calls, we follow applicable UAE electronic communications requirements, including opt-in and opt-out requirements where applicable.
8) Who we share your data with
We only share personal data where necessary and where we have an appropriate basis to do so.
We may share your personal data with:
We require service providers who process personal data for us to protect it and only use it in accordance with our instructions and applicable law.
We do not sell your personal data.
9) International transfers
We operate internationally and use global service providers. This means your personal data may be stored, processed or accessed outside your country of residence, including in the United Kingdom, the United Arab Emirates, the European Economic Area, the United States and other countries where our group companies, operational teams or service providers are based.
Where UK personal data is transferred outside the UK, we take steps to ensure appropriate safeguards are in place. These may include an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, contractual safeguards, explicit consent, or another lawful transfer mechanism under applicable data protection law.
Where UAE personal data is transferred outside the UAE, we use appropriate safeguards or transfer mechanisms as required under UAE data protection law.
Further details about the safeguards we use are available on request.
10) How long we keep your data
We keep personal data only for as long as needed for the purposes described in this policy, including to fulfil orders, provide customer service, comply with legal, tax and accounting requirements, resolve disputes, prevent fraud and enforce our rights.
Typical retention periods include:
| Data type | Typical retention period |
| Orders, invoices and transaction records | 7 years |
| Customer care records and complaints | Up to 5 years after last interaction |
| Marketing preferences and suppression lists | While active, plus 3–5 years after opt-out where needed to evidence compliance |
| Technical logs and security records | Usually 12–24 months, unless needed for security, fraud prevention or legal reasons |
| Account data | For as long as the account remains active, then for a reasonable period afterwards |
Where data is no longer needed, we securely delete, anonymise or archive it in accordance with our internal retention practices.
11) Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include encryption in transit, access controls, secure hosting, password protection, staff training, supplier due diligence, vulnerability management, monitoring and incident response processes.
No online service is completely secure. You should use a strong, unique password and keep your login details confidential.
12) Your rights
Depending on your location and the law that applies to you, you may have rights in relation to your personal data, including the right to:
These rights may be subject to legal limits or exemptions. We may need to verify your identity before responding to a request.
To exercise your rights, contact us at info@desavarylondon.com.
We aim to respond to valid rights requests within one month where UK data protection law applies, unless an extension is permitted by law. Where UAE law applies, we aim to respond within 30 days or within the timeframe required by applicable law.
13) Data protection complaints
If you have a concern about how we collect, use or handle your personal data, please contact us at info@desavarylondon.com.
We will acknowledge your complaint within 30 days and respond without undue delay once we have reviewed the matter. We may need to ask you for further information to help us investigate your complaint.
If you are not satisfied with our response, you may have the right to raise your complaint with a relevant data protection authority, including:
14) Children's data
The Site is not intended for children and we do not knowingly collect personal data from individuals under 18.
If you believe a child has provided us with personal data, please contact us at info@desavarylondon.com and we will take appropriate steps to remove the data or close any related account where required.
15) Third-party links and platforms
The Site may link to third-party websites, apps, plug-ins or platforms. These third parties have their own privacy policies and practices.
We are not responsible for the privacy practices, content or security of third-party websites or platforms. You should read their privacy policies before providing personal data to them.
16) Changes to this policy
We may update this Privacy Policy from time to time. When we make changes, we will post the updated version on the Site and update the “Last updated” date.
Where appropriate, we may also notify you by email, account notice or another suitable method.
Changes take effect when posted unless a different date is stated.
17) How to contact us
For questions, rights requests or complaints about this Privacy Policy or how we handle your personal data, please contact:
Data Protection Contact
de Savary International FZCO
Building A1, IFZA Business Park
Dubai, United Arab Emirates
Email: info@desavarylondon.com
UK contact
Data Protection Manager
de Savary London Limited
21 Heathman’s Road
London, SW6 4TJ
United Kingdom
Email: info@desavarylondon.com
